About
I’m a Senior Product Designer focused on crafting intuitive digital experiences across web and mobile platforms. With a background in UI/UX design and product strategy, I design scalable interfaces and systems that solve real user problems while supporting business goals.
I specialise in simplifying complex workflows, building scalable design systems, and collaborating closely with product managers and engineers to deliver user-centred products from concept to deployment.
Experience
Senior UI/UX Product Designer
WBWR Digital Experiences
·
2025-NOW
Design and optimise digital brand experiences across web and e-commerce platforms for global brands including Under Armour South Africa, Vans, Crocs, Ted Baker, and Birkenstock. Lead UI/UX improvements across mobile apps and websites, creating high-conversion, user-centred interfaces while adhering to strict global brand guidelines. Work closely with developers, product owners, and marketing teams to deliver scalable digital experiences and new product features.
Senior UI/UX Product Designer
Infodocs
·
2025
Led the redesign of the InfoDocs platform to modernise the interface and improve usability across complex compliance workflows. Established a scalable design system to streamline developer workflows and improve consistency across the product. Collaborated with product and engineering teams in agile squads to deliver intuitive user flows and improved user experiences.
Senior UI/UX Product Designer
Laura James
·
2024-2025
Contracted to modernise the e-commerce UX/UI and introduce scalable design foundations across the platform. Worked directly with executives and developers to improve user journeys, establish consistent UI patterns, and enhance the overall shopping experience across web and mobile.
UI/UX Product Designer
Ninety9cents
·
2023-2024
Led UI design initiatives across several major retail platforms including the Checkers Sixty60 mobile app, Checkers website, House and Home, and OK Furniture. Redesigned core user interfaces, migrated design systems into Figma, and collaborated with development teams to ensure accurate implementation. Mentored junior designers and contributed to improving internal design workflows.
Web Designer
Freelance
·
2019-2023
Design websites and digital product interfaces for startups, private clients, and organisations including Planetshakers. Work closely with founders, marketing teams, and developers to create user flows, wireframes, and high-fidelity UI designs. Deliver scalable websites and digital experiences across web and mobile platforms while ensuring usability, strong visual design, and alignment with business goals.
Education
Bachelor's Degree in Multimedia Design
Red and Yellow University
·
2021-2023
Focused on interaction design, web development, and digital interfaces. This program gave me the foundation to understand both the visual and technical aspects of digital products.
Skills / Stack
Typescript
Next.js
Tailwind CSS
React
GraphQL
WCAG 2.2
Languages
English
Native
Afrikaans
Fluent