Birkenstock
Birkenstock
Birkenstock is a globally recognised footwear brand known for its focus on comfort, quality, and timeless design. As a Product Designer within an agency environment, I led the redesign of key digital touchpoints across the Birkenstock website, focusing on improving usability, modernising the interface, and aligning the experience with evolving user expectations.
Concept
Concept
The goal was to elevate Birkenstock’s digital experience while staying true to its minimalist and heritage-driven identity. I focused on simplifying the user journey, improving navigation clarity, and enhancing the overall shopping experience — ensuring users could discover, evaluate, and purchase products with ease.
The goal was to elevate Birkenstock’s digital experience while staying true to its minimalist and heritage-driven identity. I focused on simplifying the user journey, improving navigation clarity, and enhancing the overall shopping experience — ensuring users could discover, evaluate, and purchase products with ease.
Concept
The goal was to elevate Birkenstock’s digital experience while staying true to its minimalist and heritage-driven identity. I focused on simplifying the user journey, improving navigation clarity, and enhancing the overall shopping experience — ensuring users could discover, evaluate, and purchase products with ease.
Research
Research
I conducted UX audits and analysed behavioural data to identify friction points across the homepage, navigation, and PDPs. Key insights revealed issues with product discoverability, filtering complexity, and information hierarchy. These findings guided decisions around restructuring navigation, improving filtering systems, and refining content layout.
I conducted UX audits and analysed behavioural data to identify friction points across the homepage, navigation, and PDPs. Key insights revealed issues with product discoverability, filtering complexity, and information hierarchy. These findings guided decisions around restructuring navigation, improving filtering systems, and refining content layout.
Research
I conducted UX audits and analysed behavioural data to identify friction points across the homepage, navigation, and PDPs. Key insights revealed issues with product discoverability, filtering complexity, and information hierarchy. These findings guided decisions around restructuring navigation, improving filtering systems, and refining content layout.
Design
Design
I redesigned core pages including the homepage, collection pages, and PDPs. Using Figma, I developed scalable UI patterns and reusable components that aligned with the brand’s clean aesthetic. The redesign focused on clearer product storytelling, improved visual hierarchy, and better mobile responsiveness.
I redesigned core pages including the homepage, collection pages, and PDPs. Using Figma, I developed scalable UI patterns and reusable components that aligned with the brand’s clean aesthetic. The redesign focused on clearer product storytelling, improved visual hierarchy, and better mobile responsiveness.
Design
I redesigned core pages including the homepage, collection pages, and PDPs. Using Figma, I developed scalable UI patterns and reusable components that aligned with the brand’s clean aesthetic. The redesign focused on clearer product storytelling, improved visual hierarchy, and better mobile responsiveness.
Development
Development
Working closely with developers, I ensured accurate implementation across all breakpoints. I delivered detailed specs, supported QA cycles, and iterated based on feedback. The final result was a more intuitive, high-performing e-commerce experience that improved usability and engagement.
Working closely with developers, I ensured accurate implementation across all breakpoints. I delivered detailed specs, supported QA cycles, and iterated based on feedback. The final result was a more intuitive, high-performing e-commerce experience that improved usability and engagement.
Development
Working closely with developers, I ensured accurate implementation across all breakpoints. I delivered detailed specs, supported QA cycles, and iterated based on feedback. The final result was a more intuitive, high-performing e-commerce experience that improved usability and engagement.
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©2025 SELLIDON DESIGN
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©2025 SELLIDON DESIGN
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