Crocs
Crocs
Crocs is a globally recognised footwear brand known for its bold, playful identity. I worked on enhancing the e-commerce experience through continuous design improvements across the website, focusing on usability, engagement, and conversion.
Concept
Concept
The goal was to balance Crocs’ fun, expressive branding with a highly usable and conversion-focused digital experience. I focused on simplifying user journeys and making product exploration more engaging and intuitive.
The goal was to balance Crocs’ fun, expressive branding with a highly usable and conversion-focused digital experience. I focused on simplifying user journeys and making product exploration more engaging and intuitive.
Concept
The goal was to balance Crocs’ fun, expressive branding with a highly usable and conversion-focused digital experience. I focused on simplifying user journeys and making product exploration more engaging and intuitive.
Research
Research
Using behavioural insights and UX audits, I identified areas where users struggled — particularly in filtering, navigation, and PDP clarity. These insights informed improvements to structure, layout, and interaction patterns.
Using behavioural insights and UX audits, I identified areas where users struggled — particularly in filtering, navigation, and PDP clarity. These insights informed improvements to structure, layout, and interaction patterns.
Research
Using behavioural insights and UX audits, I identified areas where users struggled — particularly in filtering, navigation, and PDP clarity. These insights informed improvements to structure, layout, and interaction patterns.
Design
Design
I redesigned key e-commerce touchpoints including homepage sections, collection pages, and PDPs. The work focused on improving product visibility, enhancing UI clarity, and creating a more engaging and consistent experience.
I redesigned key e-commerce touchpoints including homepage sections, collection pages, and PDPs. The work focused on improving product visibility, enhancing UI clarity, and creating a more engaging and consistent experience.
Design
I redesigned key e-commerce touchpoints including homepage sections, collection pages, and PDPs. The work focused on improving product visibility, enhancing UI clarity, and creating a more engaging and consistent experience.
Development
Development
I collaborated closely with developers to ensure designs were implemented accurately and efficiently. Through iterative feedback and QA, we delivered a smoother, more cohesive digital experience that aligned with both user needs and business objectives.
I collaborated closely with developers to ensure designs were implemented accurately and efficiently. Through iterative feedback and QA, we delivered a smoother, more cohesive digital experience that aligned with both user needs and business objectives.
Development
I collaborated closely with developers to ensure designs were implemented accurately and efficiently. Through iterative feedback and QA, we delivered a smoother, more cohesive digital experience that aligned with both user needs and business objectives.
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More Works More Works
©2025 SELLIDON DESIGN
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©2025 SELLIDON DESIGN
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