Vans
Vans
Vans is a global lifestyle and skate brand with a strong focus on culture and community. I worked on both the Vans website and mobile app, contributing to product design initiatives that enhanced usability, performance, and overall customer experience.
Concept
Concept
The focus was to create a more dynamic and user-friendly digital experience that reflects Vans’ bold and expressive brand identity. I aimed to improve how users interact with products across both web and mobile, ensuring a seamless omnichannel experience.
The focus was to create a more dynamic and user-friendly digital experience that reflects Vans’ bold and expressive brand identity. I aimed to improve how users interact with products across both web and mobile, ensuring a seamless omnichannel experience.
Concept
The focus was to create a more dynamic and user-friendly digital experience that reflects Vans’ bold and expressive brand identity. I aimed to improve how users interact with products across both web and mobile, ensuring a seamless omnichannel experience.
Research
Research
Through UX analysis and performance data, I identified drop-offs in navigation flows, product discovery, and checkout. I also benchmarked against leading e-commerce and lifestyle apps to inform improvements in interaction patterns and content structure.
Through UX analysis and performance data, I identified drop-offs in navigation flows, product discovery, and checkout. I also benchmarked against leading e-commerce and lifestyle apps to inform improvements in interaction patterns and content structure.
Research
Through UX analysis and performance data, I identified drop-offs in navigation flows, product discovery, and checkout. I also benchmarked against leading e-commerce and lifestyle apps to inform improvements in interaction patterns and content structure.
Design
Design
I contributed to the redesign of key web pages and played a role in designing the Vans mobile app experience. This included refining navigation systems, enhancing PDP layouts, and creating engaging UI components that aligned with the brand’s visual language.
I contributed to the redesign of key web pages and played a role in designing the Vans mobile app experience. This included refining navigation systems, enhancing PDP layouts, and creating engaging UI components that aligned with the brand’s visual language.
Design
I contributed to the redesign of key web pages and played a role in designing the Vans mobile app experience. This included refining navigation systems, enhancing PDP layouts, and creating engaging UI components that aligned with the brand’s visual language.
Development
Development
I collaborated with cross-functional teams to bring designs to life, ensuring consistency across platforms. I supported design handoff, QA, and iterative improvements — helping deliver a cohesive and scalable digital product across both web and mobile.
I collaborated with cross-functional teams to bring designs to life, ensuring consistency across platforms. I supported design handoff, QA, and iterative improvements — helping deliver a cohesive and scalable digital product across both web and mobile.
Development
I collaborated with cross-functional teams to bring designs to life, ensuring consistency across platforms. I supported design handoff, QA, and iterative improvements — helping deliver a cohesive and scalable digital product across both web and mobile.
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More Works More Works
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©2025 SELLIDON DESIGN
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