Available for Freelance
Available for Freelance
CASEY
CASEY
CASEY
CASEY
SELLIDON
SELLIDON
SELLIDON
SELLIDON
BASED IN cpt, south africa
Senior PRODUCT DESIGNER
FEATURED
Work
My creative spirit comes alive in the digital realm. With nimble fingers flying across the keyboard, I craft clear experiences out of nothing but ones and zeroes.
FEATURED
Work
My creative spirit comes alive in the digital realm. With nimble fingers flying across the keyboard, I craft clear experiences out of nothing but ones and zeroes.
FEATURED
FEATURED
Work
Work
Fueled by caffeine and pixels, I craft clean, human-centered design that makes complex things feel simple and simple things feel intentional.
InfoDocs
Product Design
2025
2025
InfoDocs
Product Design
2025
2025
InfoDocs
Product Design
2025
2025
Laura James
UI/UX Design
2024
2024
Laura James
UI/UX Design
2024
2024
Hella store
Product Design
2025
2025
Hella store
Product Design
2025
2025
More About
More About
CASEY ©
CASEY ©
I’M A SENIOR PRODUCT DESIGNER BASED IN CAPE TOWN, CREATING DIGITAL EXPERIENCES THAT BALANCE CLARITY, CRAFT, AND PERFORMANCE. I TRANSLATE IDEAS INTO FUNCTIONAL, INTUITIVE, AND SCALABLE DESIGN SYSTEMS THAT HELP BRANDS GROW ONLINE.
I'M A CREATIVE UI/UX AND PRODUCT DESIGNER
BASED IN CAPE TOWN.
My approach is grounded in simplicity and purpose , clean visuals, strong typography, and thoughtful interactions that make products not only look great but work seamlessly. I believe great design connects people and ideas through clarity. It’s not about decoration, it’s about direction aligning users, teams, and goals around experiences that feel effortless and meaningful.
DOWNLOAD RESUME
DOWNLOAD RESUME
DOWNLOAD RESUME
My
My
expertise
expertise
(1)
Graphic DESIGN
Create visual content using typography, color, images, layout, logos, websites, brochures, and social media graphics.
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.
(2)
app design
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your app's personality.
(3)
website design
The process involves building websites perfectly to be suit the client as well as the users needs
The process involves crafting wireframes and prototypes, selecting visual elements, and then refining the design to create a seamless user experience.
(1)
Graphic DESIGN
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.
(2)
app design
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your app's personality.
(3)
website design
The process involves building websites perfectly to be suit the client as well as the users needs
(4)
photography
With the click of a shutter, I create images that tell a story, evoke emotions, and leave a lasting impression. My goal is to capture moments that bring joy, spark memories, and put genuine smiles on my clients’ faces.
(5)
motion graphics
The combination of graphic elements, typography, and animation allows me to bring ideas to life through motion graphics. I create designs which tell stories, capture attention, and communicate messages in an engaging and memorable way.
(4)
photography
With the click of a shutter, an image is imprinted that tells a story or makes a wonderful statement.
(5)
motion graphics
The interplay between graphic elements and movement opens up a world of creative possibilities.
Motivation
Motivation
Design isn’t just my career it’s my way of creating clarity and connection. My goal is to craft experiences that make people’s lives easier, more intuitive, and more enjoyable. Whether it’s improving usability, refining workflows, or building systems that scale, I’m driven by the idea of design that serves people first. Every project is an opportunity to simplify the complex, empower users, and leave a meaningful impact.
Design isn’t just my career it’s my way of creating clarity and connection. My goal is to craft experiences that make people’s lives easier, more intuitive, and more enjoyable. Whether it’s improving usability, refining workflows, or building systems that scale, I’m driven by the idea of design that serves people first. Every project is an opportunity to simplify the complex, empower users, and leave a meaningful impact.
EXPERIENCE
EXPERIENCE
EXPERIENCE
Infodocs
Senior UI/UX Product Designer
2025 - Present
As a Senior UI/UX Designer at Laura James, I work closely with CEOs, group executives, and developers to design and enhance the e-commerce platform. My responsibilities include prototyping user interfaces, conducting user research, and creating intuitive design systems that align with business goals. I lead the end-to-end design process—from wireframing and high-fidelity mockups to usability testing—ensuring a seamless and engaging user experience. Additionally, I collaborate with cross-functional teams to implement feedback efficiently, optimize design elements, and maintain consistency across all digital touchpoints.
Infodocs
Senior UI/UX Product Designer
2025 - Present
As a Senior UI/UX Designer at Laura James, I work closely with CEOs, group executives, and developers to design and enhance the e-commerce platform. My responsibilities include prototyping user interfaces, conducting user research, and creating intuitive design systems that align with business goals. I lead the end-to-end design process—from wireframing and high-fidelity mockups to usability testing—ensuring a seamless and engaging user experience. Additionally, I collaborate with cross-functional teams to implement feedback efficiently, optimize design elements, and maintain consistency across all digital touchpoints.
Laura james FURNITURE
Senior UI/UX Product Designer
2024 - 2025
As Senior UI/UX Product Designer at Laura James, I lead the ongoing redesign of the e-commerce platform, focusing on creating a cleaner, faster, and more intuitive shopping experience across desktop and mobile. I redesigned key areas such as the Product Detail Page, introducing wishlist and quick-add features to enhance conversion and engagement. I also developed a scalable design system that ensures consistency across regions while improving collaboration between design, product, and development teams. My work combines aesthetic precision with usability, bringing a refined digital identity to the brand’s growing global presence.
Laura james FURNITURE
Senior UI/UX Product Designer
2024 - 2025
As Senior UI/UX Product Designer at Laura James, I lead the ongoing redesign of the e-commerce platform, focusing on creating a cleaner, faster, and more intuitive shopping experience across desktop and mobile. I redesigned key areas such as the Product Detail Page, introducing wishlist and quick-add features to enhance conversion and engagement. I also developed a scalable design system that ensures consistency across regions while improving collaboration between design, product, and development teams. My work combines aesthetic precision with usability, bringing a refined digital identity to the brand’s growing global presence.
Ninety9 cents
UI/UX Product Designer
2023– 2024
During my time at Ninety9Cents, I worked across a range of digital projects for major retail brands such as Checkers Sixty60, House & Home, and OK Furniture. As UI Lead on the Sixty60 app redesign, I helped reimagine the shopping and search experience, focusing on visual clarity, navigation flow, and accessibility. I played a key role in modernizing design systems, migrating assets into Figma, and mentoring junior designers within the team. My approach combined strong attention to detail with strategic thinking, ensuring every digital product was not only visually compelling but optimized for business and user impact.
Ninety9 cents
UI/UX Product Designer
2023– 2024
During my time at Ninety9Cents, I worked across a range of digital projects for major retail brands such as Checkers Sixty60, House & Home, and OK Furniture. As UI Lead on the Sixty60 app redesign, I helped reimagine the shopping and search experience, focusing on visual clarity, navigation flow, and accessibility. I played a key role in modernizing design systems, migrating assets into Figma, and mentoring junior designers within the team. My approach combined strong attention to detail with strategic thinking, ensuring every digital product was not only visually compelling but optimized for business and user impact.
Favourite
STack
Favourite
STack
FRAMER
Web design platform
70%
The internet is your canvas. Framer is where design and publish stunning sites based in Amsterdam.
Figma
Design Tool
85%
Figma is a collaborative web application for design with additional offline features for macOS and Windows.
Apple
HArdware
Ipad
Apple Inc. is an American multinational tech company headquartered in California, in Silicon Valley.
adobe suite
design tool
90%
I am proficient in the Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Premiere Pro, which I use for a variety of design and creative projects to deliver professional-quality results.
Trusted By
national agencies
Saadiq du plessis
Art Director, 99c
"hIS designs are intuitive and user-friendly, with careful attention to every detail. His commitment to quality makes collaboration seamless. He’s a talented designer and a great team player."
kyle de vree
Design Manager, Devree Designs
"I hired casey to redesign my company's website. The process was smooth and easy. he listened to all my needs and delivered a site that exceeded my expectations"
janine sellidon
Co-ordinator, Empower
"With CASEY HIS DESIGNS ARE FAST AND EFFECTIVE AND MAKE THINGS EASIER WHEN COMMUNICATING WITH PEOPLE AND POTENTIAL INVESTORS. He UNDERSTANDS OUR DESIGN NEEDS. "
BARRY VAN BLERK
CEO, Buy Books Online SA
"CASEY COMPLETELY TRANSFORMED OUR WEBSITE—IT'S NOW MODERN, COHESIVE, AND VISUALLY STUNNING. HE INCREASED MY WEBSITE TRAFFIC."
Micaela Nefdt
Visual Designer, Nefdt Designs
"CASEY TRANSFORMED MY IDEAS INTO A PIXEL-PERFECT, RESPONSIVE WEBSITE. THE SLEEK, CLEAN DESIGN NOT ONLY ENHANCED THE SITE'S VISUAL APPEAL BUT ALSO MADE IT TRULY STAND OUT."
TARRYN vollenhoven
Personal Trainer, Mentality Brand
"I was impressed by His ability to grasp my vision and bring it to digital life with his well thought out strategy and great design knowledge."
Frequently
Frequently
Asked Questions
Asked Question
What industries do you specialize in?
What services do you offer as a designer?
Can you provide examples of your previous work?
How do you approach branding projects?
Can you walk me through your design process?
What software and tools do you use for your designs?
What industries do you specialize in?
What services do you offer as a designer?
Can you provide examples of your previous work?
How do you approach branding projects?
Can you walk me through your design process?
What software and tools do you use for your designs?
What industries do you specialize in?
What services do you offer as a designer?
Can you provide examples of your previous work?
How do you approach branding projects?
Can you walk me through your design process?
What software and tools do you use for your designs?
What industries do you specialize in?
What services do you offer as a designer?
Can you provide examples of your previous work?
How do you approach branding projects?
Can you walk me through your design process?
What software and tools do you use for your designs?
sellidon
sellidon
sellidon
©2025 SELLIDON DESIGN
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©2025 SELLIDON DESIGN
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©2025 SELLIDON DESIGN
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©2025 SELLIDON DESIGN
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