AVAILABLE FOR FREELANCE
AVAILABLE FOR FREELANCE
CASEY
CASEY
CASEY
CASEY
SELLIDON
SELLIDON
SELLIDON
SELLIDON
BASED IN cpt, south africa
PRODUCT DESIGNER
More About
More About
CASEY ©
CASEY ©
I'M A UI/UX AND PRODUCT DESIGNER BASED IN CAPE TOWN, TRANSLATING IDEAS INTO USER-FRIENDLY WEBSITES AND DIGITAL EXPERIENCES. I'M ABOUT SIMPLICITY, CLEANLINESS, AND PAIRING MINIMALIST VIBES WITH SLEEK TYPOGRAPHY TO LET BRANDS SHINE ONLINE. I CREATE DESIGNS THAT NOT ONLY LOOK GREAT BUT ALSO WORK SEAMLESSLY—BECAUSE WHY SETTLE FOR LESS?
I'M A CREATIVE UI/UX AND PRODUCT DESIGNER
BASED IN CAPE TOWN.
I use innovative tools and techniques to bring my ideas to life, creating designs that go beyond just looking good on paper. I approach every project with intention and a focus on functionality, always striving to make things work seamlessly. I’m constantly exploring smarter, more efficient ways to achieve results.
For me, great design has the power to transform something ordinary into something exceptional—or at least into something people genuinely enjoy using.
DOWNLOAD RESUME
DOWNLOAD RESUME
DOWNLOAD RESUME
My
My
expertise
expertise
(1)
Graphic DESIGN
Create visual content using typography, color, images, layout, logos, websites, brochures, and social media graphics.
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.
(2)
app design
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your app's personality.
(3)
website design
The process involves building websites perfectly to be suit the client as well as the users needs
The process involves crafting wireframes and prototypes, selecting visual elements, and then refining the design to create a seamless user experience.
(1)
Graphic DESIGN
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.
(2)
app design
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your app's personality.
(3)
website design
The process involves building websites perfectly to be suit the client as well as the users needs
(4)
photography
With the click of a shutter, I create images that tell a story, evoke emotions, and leave a lasting impression. My goal is to capture moments that bring joy, spark memories, and put genuine smiles on my clients’ faces.
(5)
motion graphics
The combination of graphic elements, typography, and animation allows me to bring ideas to life through motion graphics. I create designs which tell stories, capture attention, and communicate messages in an engaging and memorable way.
(4)
photography
With the click of a shutter, an image is imprinted that tells a story or makes a wonderful statement.
(5)
motion graphics
The interplay between graphic elements and movement opens up a world of creative possibilities.
Motivation
Motivation
Design is more than a career—it’s a way to simplify lives and create meaningful connections, my goal is to solve problems and craft intuitive experiences that make everyday tasks easier for users. Whether it's improving usability, streamlining workflows, or delivering designs that truly resonate, I’m passionate about putting people first. With every project, I strive to innovate, empower, and make a difference in users’ lives.
The life of a product designer is always changing. One day, you’re brainstorming ideas and solving problems, and the next, you’re turning those ideas into wireframes and refining designs. It’s a process that keeps you on your toes, constantly learning and adapting.What truly excites me is seeing the final product come to life, knowing it’s not just functional, but actually solving problems for users. There’s nothing better than hearing how a design you created has a positive impact. It’s this combination of creativity and real-world impact that fuels my passion for product design.
Design is more than a career—it’s a way to simplify lives and create meaningful connections, my goal is to solve problems and craft intuitive experiences that make everyday tasks easier for users. Whether it's improving usability, streamlining workflows, or delivering designs that truly resonate, I’m passionate about putting people first. With every project, I strive to innovate, empower, and make a difference in users’ lives.
The life of a product designer is always changing. One day, you’re brainstorming ideas and solving problems, and the next, you’re turning those ideas into wireframes and refining designs. It’s a process that keeps you on your toes, constantly learning and adapting.What truly excites me is seeing the final product come to life, knowing it’s not just functional, but actually solving problems for users. There’s nothing better than hearing how a design you created has a positive impact. It’s this combination of creativity and real-world impact that fuels my passion for product design.
EXPERIENCE
EXPERIENCE
EXPERIENCE
Laura james FURNITURE
ui/ UX Designer
2025 - Present
As a Senior UI/UX Designer at Laura James, I work closely with CEOs, group executives, and developers to design and enhance the e-commerce platform. My responsibilities include prototyping user interfaces, conducting user research, and creating intuitive design systems that align with business goals. I lead the end-to-end design process—from wireframing and high-fidelity mockups to usability testing—ensuring a seamless and engaging user experience. Additionally, I collaborate with cross-functional teams to implement feedback efficiently, optimize design elements, and maintain consistency across all digital touchpoints.
Laura james FURNITURE
ui/ UX Designer
2025 - Present
As a Senior UI/UX Designer at Laura James, I work closely with CEOs, group executives, and developers to design and enhance the e-commerce platform. My responsibilities include prototyping user interfaces, conducting user research, and creating intuitive design systems that align with business goals. I lead the end-to-end design process—from wireframing and high-fidelity mockups to usability testing—ensuring a seamless and engaging user experience. Additionally, I collaborate with cross-functional teams to implement feedback efficiently, optimize design elements, and maintain consistency across all digital touchpoints.
ninety nine cents
Digital DESIGNER
2023 - 2025
I collaborate with a globally recognized agency to design websites for Checkers, OK Furniture, and House and Home, creating impactful digital experiences and developing innovative concepts that enhance both functionality and user engagement.
ninety nine cents
Digital DESIGNER
2023 - 2025
I collaborate with a globally recognized agency to design websites for Checkers, OK Furniture, and House and Home, creating impactful digital experiences and developing innovative concepts that enhance both functionality and user engagement.
FCB AFRICA
DIGITAL DESIGNER
2021 – 2023
As a digital designer, you created website elements, graphic assets, and branding materials, using tools like Figma and Adobe Creative Suite. Your work focused on enhancing user experience, maintaining brand consistency, and collaborating with teams to refine and implement designs across digital platforms.
FCB AFRICA
DIGITAL DESIGNER
2021 – 2023
As a digital designer, you created website elements, graphic assets, and branding materials, using tools like Figma and Adobe Creative Suite. Your work focused on enhancing user experience, maintaining brand consistency, and collaborating with teams to refine and implement designs across digital platforms.
Favourite
STack
Favourite
STack
FRAMER
Web design platform
70%
The internet is your canvas. Framer is where design and publish stunning sites based in Amsterdam.
Figma
Design Tool
78%
Figma is a collaborative web application for design with additional offline features for macOS and Windows.
Apple
HArdware
Ipad
Apple Inc. is an American multinational tech company headquartered in California, in Silicon Valley.
adobe suite
design tool
90%
I am proficient in the Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Premiere Pro, which I use for a variety of design and creative projects to deliver professional-quality results.
Trusted By
national agencies
Saadiq du plessis
Art Director, 99c
"hIS designs are intuitive and user-friendly, with careful attention to every detail. His commitment to quality makes collaboration seamless. He’s a talented designer and a great team player."
kyle de vree
Design Manager, Devree Designs
"I hired casey to redesign my company's website. The process was smooth and easy. he listened to all my needs and delivered a site that exceeded my expectations"
janine sellidon
Co-ordinator, Empower
"With CASEY HIS DESIGNS ARE FAST AND EFFECTIVE AND MAKE THINGS EASIER WHEN COMMUNICATING WITH PEOPLE AND POTENTIAL INVESTORS. He UNDERSTANDS OUR DESIGN NEEDS. "
BARRY VAN BLERK
CEO, Buy Books Online SA
"CASEY COMPLETELY TRANSFORMED OUR WEBSITE—IT'S NOW MODERN, COHESIVE, AND VISUALLY STUNNING. HE INCREASED MY WEBSITE TRAFFIC."
Micaela Nefdt
Visual Designer, Nefdt Designs
"CASEY TRANSFORMED MY IDEAS INTO A PIXEL-PERFECT, RESPONSIVE WEBSITE. THE SLEEK, CLEAN DESIGN NOT ONLY ENHANCED THE SITE'S VISUAL APPEAL BUT ALSO MADE IT TRULY STAND OUT."
TARRYN vollenhoven
Personal Trainer, Mentality Brand
"I was impressed by His ability to grasp my vision and bring it to digital life with his well thought out strategy and great design knowledge."
Frequently
Frequently
Asked Questions
Asked Question
What industries do you specialize in?
What services do you offer as a designer?
Can you provide examples of your previous work?
How do you approach branding projects?
Can you walk me through your design process?
What software and tools do you use for your designs?
What industries do you specialize in?
What services do you offer as a designer?
Can you provide examples of your previous work?
How do you approach branding projects?
Can you walk me through your design process?
What software and tools do you use for your designs?
What industries do you specialize in?
What services do you offer as a designer?
Can you provide examples of your previous work?
How do you approach branding projects?
Can you walk me through your design process?
What software and tools do you use for your designs?
What industries do you specialize in?
What services do you offer as a designer?
Can you provide examples of your previous work?
How do you approach branding projects?
Can you walk me through your design process?
What software and tools do you use for your designs?
Let'S WORK
Let'S WORK
TOGETHER
TOGETHER
CONTACT NOW
CONTACT NOW
CONTACT NOW
CONTACT NOW
sellidon
sellidon
sellidon
©2025 SELLIDON DESIGN
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©2025 SELLIDON DESIGN
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©2025 SELLIDON DESIGN
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©2025 SELLIDON DESIGN
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